In order to get ranked without having to do a ton of backlinking however, you’re going to need a search engine optimization strategy… in this case, proper keyword research. With the right keyword and the right research, you should be able to get ranked fairly easily.

Keyword Research

So let’s get started. You can use Google’s fee keyword tool… it’s great for keyword suggestions, however, their results for monthly searches can be WAY off. I don’t know why they do this, but they do. For this reason I would recommend a paid keyword research tool such as Keyword Samurai, but if you really don’t have the money, you’ll have to go with Google’s free tool.

So start searching within your niche for some keyword suggestions. Using this search engine optimization strategy, in order to get a decent amount of views on your webpage or article I would suggest finding a keyword with at least 100 searches per day (or 3000 searches per month). This sounds like a lot, but it’s really not that many consider you definitely won’t get 100% of those clicks (or close to it), and people who do view your content may be looking for something else.

Narrowing it Down

So you have a starting point… 100 searches a day, obviously all based closely around what your content is about of course. Make a list of several of these, and then head over to Google. Now type each of your keywords into the Google search with quotes around them, i.e. “keyword”, and record the number of results returned by Google (beside or below the search bar).

To be able to rank on Google, you’re going to want this number to be below 15 000. Ideally you want it below 10 000, but 15 000 is doable in some cases.

Now, whether you’re able to rank on the first page with certainty is not 100% based on the number of results returned… it’s going to depend also on how fierce the competition is for the sites which are currently ranked.

First of all, to find the sites that are currently ranking on the first page of Google for your keywords, type your keyword in the search bar WITHOUT quotes. Now take a look at these results… do they all have your keyword in their URL? Is your keyword bolded within the blue hyperlink text for many results? Is it also bolded within the summary text? And when I say the keyword, I mean the full keyword phrase… every word of it.

The greater number of results with your full keyword in all these areas, the tougher your competition. Now, if the returned results for your keyword in quotations is under 10 000, your competition will probably not be too tough, but you never know. So check it out, and if it looks really strong, try another keyword.

Keyword Percentage

For this search engine optimization strategy, if you’re looking to get ranked for an article, you’ll want to include your chosen keyword in 1% – 2% of your article text. I would recommend not going to high over that limit, or Google may think you’re spamming your keyword. Once the article’s done, submit it to Ezine Articles… this is the article directory with the most authority, and has the most chance of getting your article ranked. Once you’re finished, I would recommend submitting the published article URL to the top social bookmarking sites (check Social Marker and choose the top three or four from both columns).

If you’re looking to rank a webpage, ensure your keyword is in the URL. If you want to rank the main page, then buy a domain with your exact keyword in it, or as close to it as possible. If it’s not the main page, then name the page your keyword, with each word separated by a dash, i.e. yourdomain.com/your-keyword. Again, have your keyword in 1% – 2% of the text, include it in the title, and having it bolded once can help as well.

So that’s basically it… your search engine optimization strategy for ranking on the first page of Google without having to create any tedious backlinks!


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So how do you get good quality backlinks and improve your search engine ranking? Here are 5 simple ways.

Social Bookmarking

Ok, I probably shouldn’t have started with this one, because most social bookmarking sites are “no-follow” (a link back to your site from a no-follow site will be disregarded as a backlink by Google, i.e. it won’t count). However, I have found that bookmarking a site with the top bookmarking sites can help your site rank. Actually, I’ve had my actual social bookmark rank on the first page of Google with good keyword research (anytime this has happened, it has been with Digg). Unfortunately, this will disappear after a few days for whatever reason.

I would recommend you go over to Social Marker, and use their tool to bookmark your page with the top four or five sites in each column (doing all sites simply takes way too much time). At the least, I would include Digg and Delicious.

Write an Article

I would say this is the easiest way to get one, or a few, high quality backlinks to improve your search engine ranking. Simply write a decent article (or outsource it if you can’t write) related to the page you’re going to rank, and include your hyperlinked keyword in your author signature. I would recommend submitting your articles to Ezine Articles, as well as Go Articles, as they seem to be the two article hosting sites with the most authority. Simple as that… a couple high quality backlinks for you right there.

In this instance, submitting the same article to hundreds of article sites won’t help you (read up on Google duplicate content). If Google sees you have links coming in from the exact same content coming from tons of different places, it’s only going to count one or two of these backlinks.

Create a Squidoo Lens

This is essentially the exact same step as above, but you’re creating a Squidoo lens instead of submitting the written piece to an article directory. Squidoo holds a lot of power in the eyes of Google, and is good for backlinks.

Buy Backlinks

Unfortunately, this may be your only way to get very high quality backlinks directly related to your page in some cases (high as in PR 5 and above). A backlink from a PR 5 or PR 6 site can be invaluable however, as a single link from a site like this can account for multiples of backlinks from lower PR sites.

I would recommend going to the Digitalpoint forums if you’re looking into this. Once registered, go to the Buy/Sell/Trade section, then to Link Sales and check out what’s there.

Blog Commenting

Personally I find this the most tedious and annoying method, but some people swear by it. Essentially what you’re doing is getting backlinks by commenting on other blogs related to your niche, and leaving a link back to your site.

Why is this tedious and annoying? One, because I don’t feel it’s genuine… you’re leaving a blog comment, not because you’re interested in the person’s blog, but because you want a backlink. Two, because many times your comment won’t even get approved because the blog owner feels your spamming (they may know the comment isn’t genuine when you leave your link).

Having said that, if you do enough of it, you can probably get a couple backlinks out of it. So, Google Dofollow Diver, and click the first result. Dofollow Diver finds ONLY blogs which are DO-follow (remember “no-follow” links I mentioned before… these are the opposite… these DO count). Once you’re there, type in your keyword or your niche, find blogs, and comment. You can either leave your keyword as your name in the commenting field, or you can leave a keyword hyperlink in your actual comment. For the highest chances of getting your comments approved, I would recommend writing well written and genuine comments. Write something that’s actually related to what the blog post is about!

So that does it… 5 simple ways for you to get some simple backlinks and improve your search engine ranking!

Looking for more help with your SEO? Get long term, top rankings for all your keywords, CRUSH your competition, and dramatically increase your free traffic by taking your Google ranking straight to page one!

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1.On page SEO, i.e. what is contained on any given page you’re trying to rank

2.Backlinks, i.e. the quality and number of incoming links you have to a certain page you’re trying to rank

Out of the two, perhaps surprisingly, backlinks are far more important when ranking a website in the eyes of Google. However, getting backlinks (let alone GOOD QUALITY backlinks, can be difficult). Well if you’re new to SEO and want to rank your website or article very easily, you don’t want to have to deal with backlinks. That’s what this search engine optimization tutorial will cover… ranking a website based solely around on page SEO.

On Page SEO

So how do you get a page ranked based only around on page SEO? Well first you have to choose a decent keyword and adequately assess your competition. If you want to almost guarantee ranking for your keyword, I would recommend that Google returns less than 10 000 or so exact results, i.e. results when you search for your keyword in quatotations, i.e. “keyword”.

I don’t want to say that this is a 100% guarantee, because the top ten results could be very well optimized and have a lot of backlinks, but I have used it as a good indicator in the past to rank sites fairly easily.

Keyword Research

Ok, so first, if you don’t know a lot about web design and SEO in general, creating a WordPress site is going to make your life a LOT easier… and additionally, Google likes WordPress sites for SEO. Once you’ve installed WordPress, I would simply recommend installing the All in One SEO pack plugin (ensure you configure it correctly), as well as the Google Sitemap plugin.

First off, if you can get your EXACT keyword as a domain .com or .org (these seem to be the best), this will help a lot. If you can’t, at least include your keyword somehow in the domain.

To get your site ranked easily, having more than a single post is ideal, although a single post could be sufficient. If you have just a single post, definitely include your keyword in the post title. If you have multiple posts, include it in one or two titles… don’t include it in every single title as Google will penalize you for overdoing it.

Keyword Inclusion Percentage

Second, have your keyword bolded once in one of the posts. Do not overdo this and bold your keyword all over the place… again… you will be penalized.

Third, have your keyword make up around 2% of your post, i.e. if you write 100 words, two of those words should be your keyword. The exact percentage your keyword should be is debatable, and different people say different things, but I wouldn’t go over 5% at the most.

Fourth, include few Latent Semantic Indexing (LSI) keywords in each post (these are phrases closely related to your keyword). Google likes when it sees your keyword, as well as words closely related to your keyword on your page. To easily find some LSI terms, simply type your keyword into Google’s keyword research too, and choose the top few under “related keywords” (unfortunately, you now have to sign into an adwords account to see this info from Google).

So that’s basically it. Following the above steps, and doing a little simple social bookmarking, I have ranked pages in the top few spots on Google! Hopefully this search engine optimization tutorial will help you to do the same.


Looking for more help with your SEO? Get long term, top rankings for all your keywords, CRUSH your competition, and dramatically increase your free traffic by taking your Google ranking straight to page one!

=> http://KillerSEOTactics.info

So I had just started my own home-based business… it had been a few weeks, or maybe a month or so by the time I got a call from USA SEO Pros (this is what they do by the way… they phone new home-business entrepreneurs who don’t know the business very well yet and thus don’t know any better than what’s being told to them by their sales rep).

So I get a call from some sales guy asking me if I’d like to get my webpage on the first page of Google. For what keyword? I didn’t know yet, but I was skeptical regardless. Anyway, I decided to hear them out… then the sales rep switched the phone over to the closer. I feel I should mention this guy by name… his name is Anthony Sherman.

So Anothony goes on this big spiel about how ranking my website on the first page of Google would be amazing business for me. So for what keyword? I was told SPECIFICALLY that they could get my website ranked on the first page of Google for “work from home” (it may have been “work at home”… I don’t remember exactly… but either way they are both very high competition keywords).

This should have been my first red flag, but I was new to the business and didn’t know any better. Why was this a red flag. Because I know now that there is NO WAY USA SEO Pros could get my website ranked on the first page of Google for “work from home” or “work at home” because there is simply WAY too much competition. Could it be done eventually? Sure… maybe in a year or two… but NOT anywhere close to the few weeks they promised.

Mr. Sherman was bold enough to actually use figures based on how many searches a month “work from home” got to tell me how much money I could be making if I bought their keyword package from them (I told him which company I was with and he knew their compensation plan well, and thus was able to tell me how much money I could potentially make… and let me tell you… the amount of money he told me I could be making per month was VERY high). The package I would receive by the way was to be “work from home” plus 19 other keywords, for about US $3000.

I told Mr. Sherman that I was down to my last dollars and didn’t think I could afford their keyword package. Did this stop Anothony Sherman? Nope… he told me if we hung up the keyword phrase “work from home” would likely be sold very quickly, and I would be out of luck (high pressure sales tactics).

So I asked him for a few minutes to look at my finances so I could figure out what to do. He gave me five minutes and put me on hold. Ok, I could just barely afford it… and I figured that if this package got me even a few sales, I would make my money back.

We did the deal, and I was told that I would be contacted soon to choose my keywords.

As I didn’t know much about the industry and they had supposed “experts” working for them, I let the experts choose my keywords (this was advised).

I received my list of 20 keywords, and guess what… no “work from home” (or “work at home”)… nope… nothing close. I got a list of 20 BS keywords which gave NO search results when I checked them in Wordtracker.

A few examples of the keywords I was given are “online personal coach new york city”, “proven system to make money queensland”, “entrepreneurs work online st petersburg”, and 17 other similar keywords.

I phoned USA SEO Pros up and asked why “work from home” wasn’t on my list of keyword. Well I couldn’t possibly be ranked for “work from home”… it has too much competition! My keywords would have to be geo-targeted. Ya well WHY DIDN’T YOU TELL ME THAT WHEN YOU SOLD ME THE PACKAGE?! I was made to feel like I should have known this before I paid, but this was definitely NOT alluded to during the sales call.

I was pretty angry at this point, but I didn’t want to try going through the process of getting a refund. I had 20 keywords, and as I stated above, if I made even a few sales with this package I would get my money back.

So, the next infuriating piece of news. I discover that they’re not even ranking my site for the stated keywords! Unbelievable! They’re ranking THEIR website with my website homepage copied onto it. Maybe this wouldn’t be so bad if it was an exact copy, but it wasn’t… it had all sorts of other text and BS all over it. WOW… way to go USA SEO Pros… awesome work.

What’s worse, since it was a copy of my webpage, if I wanted to change even one word of text on the page, I would have to phone them to change it and PAY them to do it!

So I let a couple months go by to see what would happen. Would I get any visitors with these useless keywords? I got NO leads from anything USA SEO Pros did for ( and I WAS getting from other sources regularly). I was told I was getting quite a bit of traffic, and that the problem must be my landing page. Could I see data for this traffic? Yup sure… they would install Google Analytics for me and show me. This was like 6 months ago this was supposed to happen. TO THIS DAY I still do not have access to this data.

I have checked through the keyword list they gave me and don’t even see their useless faux-page ranked for ANY of the terms. How ridiculous can you get? What they delivered on is just so completely ridiculous to what I was promised during the initial sales call.

I had had it at this point, and asked for a refund. I spoke to Anthony Sherman again (he’s high up in the company hierarchy)… he refused… so I submitted a formal complaint with the Better Business Bureau (BBB).

Some time passed, and unfortunately I was not given a refund as I had signed some sort of electronic contract when I made my purchase. I was forwarded the HUNDRED PAGE contract when I made the complaint. I guess the contract didn’t say anything about completely lying about services I could delivered.

Also unfortunately, I hadn’t checked the BBB for USA SEO Pros status before I made my purchase (they’re listed on the BBB website as Dynamic Web Products) . Had I checked, I would have seen their grade of F (now up to D- somehow, although I see about 20 more complaints).

They are now listed as having 51 complaints over the past 36 months, and have a grade of D- as I stated. A brief summary of the complaints are as below.

14 – Selling Practices
     1 – Sales presentation misrepresented the service
     8 – Sales presentation used dishonest sales practices
     5 – Sales presentation used high pressure methods

1 – Advertising Issues
     1 – Advertisement misrepresented a service

1 – Service Issues
     1 – Improper or inferior service

1 – Billing or Collection Issues
     1 – Failure to correct billing errors

10 – Delivery Issues
     10 – Non-delivery of services

15 – Refund or Exchange Issues
     15 – General Refund or Exchange Complaint Issues

1 – Product Issues
     1 – General Product Quality Complaint Issues

6 – Contract Issues
     4 – Failure to honor a contract or agreement
     2 – General Contract Complaint Issues

1 – Guarantee or Warranty Issues
     1 – General Guarantee or Warranty Complaint Issues

1 – Customer Service Issues
     1 – Inappropriate behavior by customer service personnel

Yep… that about sums up my issues with USA SEO Pros. I actually just received a call from a new sales rep the other day asking me about my account. I’m going to call her back and tell her about the article I just posted about their company.

Hopefully I’ve given you enough reasons to stay as far away as possible from this horrible horrible company. And if you’re looking to have SEO done, do it yourself. It’s really not that complicated, and you can learn about it for free (I would recommend the the Warrior Forum and SEO chat internet marketing forums as a great place to learn quite a bit).


Looking for help with your SEO? Get long term, top rankings for all your keywords, CRUSH your competition, and dramatically increase your free traffic by taking your Google ranking straight to page one!

=> http://KillerSEOTactics.info

Landing Page Optimization is equally as important as ad optimization in Google AdWords. If someone clicks on your ad and find themselves on a page which is not directly related to the ad they clicked on, the chances are that you’ve just wasted the money you spent on that click. Maybe your ads have a great CTR, but if your cost per conversion is horrible your CTR doesn’t mean anything. Say you’re advertising a Harry Potter book; don’t link the clicker to the bookstore homepage, link them to the exact page where the Harry Potter book can be bought. If your ad mentions some sort of specific deal, make that deal visible on your landing page.

As mentioned above, your landing pages are just as relevant as the ads they’re linked from; this is why you should also split test landing pages (if you own the domain you’re using to advertise of course). To split-test landing pages, make two identical ads and just change the landing page links (you want the ads to be identical because otherwise you won’t know what the discrepancy in cost per conversion is due to). If you don’t know anything about “web -copywriting” and you have access to the source code of your capture page, you should definitely read a web-copywriting book. Testing your own ideas and layouts of landing pages can also be great, but knowing what really sparks interest in the human mind could save you a lot of money.

That does it for “Google AdWords Basics Part Four – Landing Page Optimization”. If you’re unfamiliar with Any AdWords terms I’ve mentioned, check Google AdWords Basics Parts One and Two, also hosted on my blog.

I currently have two blog posts discussing AdWords basics. This post discusses exactly how to use AdWords, i.e. how to create ads and how to optimize them for AdWords. The other AdWords Basics post discusses the technical aspects of AdWords, i.e. key terms you need to know, and exactly what you’re trying to do to make your AdWords ads effective. The posts compliment each other and go hand in hand. If you’re a complete beginner, you should read both posts.

I should also state that all the information herein is pertinent only to Google AdWords, and not necessarily to other Pay Per Click (PPC) advertisers such as Yahoo or MSN. I do all my current advertising with Google AdWords, because Google rewards you for providing relevant content, i.e. the more you know what you’re doing, and the higher the relevance of the ads you place, the cheaper Google will allow you to advertise for. If you know what you’re doing, Google is the place to advertise.


HOW ADWORDS WORKS

For anyone who doesn’t know the very basics of how Google AdWords works, I will explain (for technical aspects and common AdWords terms, see my other AdWords Basics post). You, the user, place an ad with Google. You write out a few short lines of what you’re promoting, specify your keywords, and link your ad to the page you want to send people to. Google places this ad on the right hand side of its page when someone searches for your keyword. If you have no idea what I’m talking about when I say “keyword”, read my post “Keyword Analysis (Search Engine Optimization) In Internet Marketing” which explains the basics. Essentially though, a keyword is a word or phrase being searched for on Google which will trigger your ad to appear.

NOTE: In “Keyword Analysis (Search Engine Optimization) In Internet Marketing” I write about keywords pertaining to organic listings (“organic” means the listings which or not paid for, i.e. the results directly under your search, not the ones on the right side of the page on Google). The basics of keyword analysis is the same here, but the section where I talk about determining your competition for each keyword is irrelevant, because there I am talking about your competition for organic listings, not in the paid listings, so ignore that part.


HOW TO WRITE AN AD

So, let’s begin with an example of a simple ad in AdWords. Let’s say you want to sell guitars. First, create a Campaign in AdWords called “Guitar”. The title of the Campaign is not super important, but at least make it something related to what you’re selling. Next you want to title your Ad Group. The title of the Ad Group is very important, and is relevant to all the keywords you’re going to add to your Ad Group. Your Ad Group title is important, because it will be the base keyword for all your keywords. To explain, let’s say I want to sell Gibson guitars. My Ad Group title will be “Gibson Guitars”, and every keyword that I now add to this Ad Group will contain the words “gibson guitars”. This is because as I said above, you will do better with Google Adwords if your ads are relevant. For your ads to be relevant, you want your Ad Group title in the title of your actual ad. If all of your keywords contain your Ad Group title, then at least part of each keyword will be in your actual ad title. This is very important to Google. Your relevance will go way up in Google’s eyes if the term that a person is searching for is in your ad title. For more on relevancy in AdWords, see the section “Click Through Rate” in my other AdWords Basics post.

So let’s go to the free WordTracker tool at http://freekeywords.wordtracker.com/ (again, I would recommend reading “Keyword Analysis (Search Engine Optimization) In Internet Marketing” for further information on this). Type “guibson guitars” in and click search. Now the keywords you choose are going to depend on exactly what you’re selling; obviously if you’re only selling electric guitars, you don’t want “gibson acoustic guitars” as one of your keywords, this is just going to waste your money. Go through the Wordtracker list, and add as many terms as you can that you think are relevant. I would recommend putting your keywords in your list twice, once in square brackets like this [keyword], and once in quotes like this “keyword”. If your keyword is in square brackets, your ad will only be triggered if someone types in exactly what you have within the square brackets, in that exact order. If your keyword is in quotes, your ad will be triggered if any phrase is searched for containing your keyword, in the same order in which you entered it. For example, if your keyword was “electric gibson guitars”, your ad would be triggered if “buy electric gibson guitars” was searched for. However, if “electric gibson black guitars” was searched for, then your ad would not be triggered.

I would recommend also entering your keyword without quotes or brackets, because this can trigger your ad for any phrase entered that contains your keyword. For example, if your keyword was “electric Gibson guitars”, your keyword could be triggered by a search for “I want to buy gibson black electric guitar”. You have to be very careful with this however, because you don’t want your ad to be triggered for irrelevant searches. For example, you don’t want your ad triggered for “pictures of electric gibson guitars”, because this would just serve to lower your CTR. This is where negative keywords come in very useful. I have written an additional post on negative keywords called “Google AdWords Basics Part Three – Negative Keywords”, which I would recommend reading. Again, for more on relevancy with AdWords, see the section “Click Through Rate” in my other AdWords Basics post.

Google allows three lines for your to type for your ad. Your first line will be for your ad title, and should always contain your Ad Group title, and hence at least of part of your keyword (to increase your relevancy). The second and third lines are completely up to you to decide what to write. Perry Marshall suggests however that your second line be a benefit of your product, and your third line be a feature of your product. An example of a benefit could be “Gibsons Make You A Better Player” or “The Guitars The Pros Use”, while a feature could be “Rosewood And Maple Fretboards” or “Over 100 Models To Choose From”.


OPTIMIZING YOUR ADS

You should also always split-test your ads. The smallest change could dramatically change your CTR (for more on CTR, see the section “Click Through Rate” in my other AdWords Basics post). To split-test ads, go to your Ad Group, then Ad Variations, then Create New Ad. You will create an ad that is very similar to your first ad, but with some slight difference. For example, if your title is “Electric Gibson Guitars”, try changing it to “New Electric Gibson Guitars” or “Great Electric Gibson Guitar Models”. You could also try reversing your second and third lines, or changing their wording too. You will run the two ads at the same time, and Google will show you which ad performs better. When you have sufficient data to decide which is the better-performing ad, delete the lower-performing ad and create a new ad variation to test against the better-performing ad. This way you can constantly increase your CTR. Only change one variable at a time however, otherwise you won’t know why your new ad is performing better than the old one. This may seem tedious, but it has been proven that minor changes can sometimes make a huge different in your CTR.


CONCLUSION

This is the very basics of AdWords. I would highly recommend Perry Marshall’s Definitive Guide to Google AdWords to get more detail on the topics I’ve covered here. It is a document you will have to pay for, but it is worth it.

I will be writing more posts on AdWords in the future, so check back often!

I currently have two posts discussing AdWords basics. The purpose of this post is to discuss the technical aspects of AdWords, i.e. key terms you need to know, and exactly what you’re trying to do to make your AdWords ads effective. My other AdWords Basics post discusses exactly how to use AdWords; how to create ads and how to optimize them for AdWords. The post s compliment each other and go hand in hand. If you’re a complete beginner, you should read both posts. I also have other more advanced posts on the topic, as well as an post on keyword analysis.


ADWORDS TERMS

Below is a list of basic terms you should know before using Google AdWords. If you’re going to be using AdWords, you need to be familiar with all of these terms.

1) Cost Per Click (CPC)
As the title implies, this is the amount you’re going to pay every time someone clicks on your AdWords ad. Different keywords (for more on keywords read “Keyword Analysis (Search Engine Optimization) In Internet Marketing” and my other AdWords Basics post”) are going to cost you different amounts for clicks depending on their popularity. The posts mentioned above discuss how to determine some cheaper keywords.

2) Impressions
This is the number of times your ad appears in the search results in Google. Your ad will be triggered to make an impression when someone searches for one of your keywords. Your ad won’t necessarily make an impression every time someone searches for one of your keywords, depending on your competition, i.e. how many other people are also using your keyword in their AdWords campaigns.

3) Clicks
The number of times someone has clicked on your ad.

4) Click Through Rate (CTR)
Your CTR will be used by Google to determine how successful, and hence with Google, how relevant your ads are. Your CTR is the number of times someone has clicked on your ad, divided by the number of impressions it has (your ad is less relevant to Google if it has appeared many times, but no one is clicking on it). Your CTR is extremely important. Google will reward you for relevancy; Google will give you better placement for less money, the better your CTR. Your goal in AdWords is essentially going to be to improve your CTR; this is going to be dependent on the quality of your ad. First and foremost, you want your keyword in your ad title (see my other AdWords Basics post for more details on this). Secondly, you just need to write quality ads; that is, ads that are going to attract readers’ attention. I don’t claim to be an expert on this subject, and there is a lot you can learn about this in Perry Marshall’s Definitive Guide to Google AdWords. You can dramatically improve your CTR however by split-testing your ads. Again, for more on this, see my other AdWords Basics post.

The exact formula Google uses to determine an ad’s relevancy isn’t known exactly by anyone. For example, Google will also use variables such as how long the average person stays on your page, or how relevant your page actually is to your ad (so make sure the content you’re advertizing is exactly what you’re linking to).

5) Cost Per Conversion
This is essentially just as important as your CTR. This is the amount of money you’re going to be paying per conversion. A conversion for you could be someone continuing to your next page, or it could be someone purchasing something. Obviously though, you don’t want to be paying more per conversion than you’re making per conversion. Google will track your Cost Per Conversion for you, but you have to insert some HTML code. Go to “Conversion Tracking”, and then “Create a new action”, then enter the information, and get the HTML code. This code should not go on your landing page, but the page on which a person would land after being converted, i.e. after they have purchased something, or done whatever you want them to do on your page. Your goal in AdWords, as well as raising your CTR, should be to lower your Cost Per Conversion.

6) Current Budget
This is the amount of money you want to spend on a campaign per day. Obviously if you have a set budget that you don’t want to go over, you should set this as your budget. If you don’t, you could get into huge trouble by spending more money than you have. Unfortunately, Google will pay more attention to you if you have a significant budget. If you’re only paying $5 a day or something like that, Google might not give you very much attention, and may not show your ad very much.


CONCLUSION

That is it for this post. Use this in combination with my other AdWords Basics post to get a good start with Google AdWords. I would highly recommend Perry Marshall’s Definitive Guide to Google AdWords to get more detail on the topics I’ve covered here. It is a document you will have to pay for, but it is worth it.