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	<title>mossopblog.com &#187; internet marketing</title>
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	<link>http://mossopblog.com</link>
	<description>The Personal Blog of Matt Mossop</description>
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		<title>Jay Kubassek and CarbonCopyPRO&#8230; A Scam? Everything You Ever Wanted to Know about CCPro</title>
		<link>http://mossopblog.com/jay-kubassek-carboncopypro-scam</link>
		<comments>http://mossopblog.com/jay-kubassek-carboncopypro-scam#comments</comments>
		<pubDate>Thu, 19 Aug 2010 01:05:22 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[home based business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[carboncopypro]]></category>
		<category><![CDATA[carboncopypro scam]]></category>
		<category><![CDATA[earn money working from home]]></category>
		<category><![CDATA[jay kubassek]]></category>
		<category><![CDATA[jay kubassek scam]]></category>
		<category><![CDATA[legitimate business opportunities]]></category>

		<guid isPermaLink="false">http://mossopblog.com/?p=1461</guid>
		<description><![CDATA[So you’re looking for legitimate business opportunities or are simply looking to earn money working from home and have learned about this thing called CarbonCopyPRO (CCPro). As a former member of one year with CCPro, I’m here to give you the low-down. I have quite a bit of “insider” information on how things work, and on whether it’s a truly a legitimate business opportunity.]]></description>
			<content:encoded><![CDATA[<p>So you’re looking for legitimate business opportunities or are simply looking to earn money working from home and have learned about this thing called CarbonCopyPRO (CCPro). As a former member of one year with CCPro, I’m here to give you the low-down. I have quite a bit of “insider” information on how things work, and on whether it’s a truly a legitimate business opportunity.</p>
<p><strong>Is CarbonCopyPRO a Scam?</strong></p>
<p>Ok, so let’s get to it. You’ll notice I said I’m a former CarbonCopyPRO member. Well I’m a former member for good reason. Before you go thinking I’m just some disgruntled guy who gave up because I didn’t get rich in a week, that’s not the case. I was a member for over a year. I invested a LOT of time, and I invested a lot of money in the CCPro system. I know how things work, and I know how the top earners in the company make their money. I’m not bashing CCPro only to ask you to join my own business. No&#8230; this is simply an honest review of the system.</p>
<p>While I don’t think CarbonCopyPRO is a scam, I definitely do not think it’s worth the investment of your time, your hope, and the significant amount of money it will cost you&#8230; there are much better options out there. Like I said, I won’t go as far as calling CarbonCopyPRO a scam, because yes, it is possible to earn money working from home with CCPro&#8230; it’s simply MUCH harder than anyone within the system would have you believe. There are a very select few within the system who are making good money. Moreover, about a year ago when I joined the system it was much easier to simply “plug in” and start making money. With recent changes and restrictions Google has implemented into their advertising system, you’re going to have a tough tough time making good money any time soon with CCPro. So no, CarbonCopyPRO isn’t a total scam, but it’s not far off in my books.</p>
<p><strong>CarbonCopyPRO – A Company Based Around Hype</strong></p>
<p>I should perhaps address a few things before I continue. You may have read articles I wrote in the past touting CCPro, or visited my website seeing the same great info about the system. Well unfortunately at the time those articles were written I simply didn’t know any better&#8230; I was uneducated about internet marketing, and I truly believed what I wrote. I thought 100% that I was in a great place, with the best internet marketing company out there.</p>
<p>Well in the past six or seven months I have learned a LOT about internet marketing and how to earn money working from home. More specifically I’ve learn quite a bit about affiliate marketing. I learned how to earn money working from home without the ridiculous monetary risk involved with CCPro, and I learned more on my own (through networking, various affiliate programs, and through online forums) than I ever did with CCPro. Not only that, but since quitting CCPro and branching out, I had was able to genuinely reflect on my time with them and see how shabby their system actually is.</p>
<p>Part of the reason I thought CCPro was so great was because the message was BLASTED at me by them with every chance they got&#8230; and I believed it. It starts before you join&#8230; “Make $10 000 a week from home easy&#8230; blah blah”&#8230; then you apply and get on a few calls telling you how it’s the greatest system in the world.</p>
<p>It doesn’t stop there. Once you join there are daily “wake up” calls (more hyping up), and nightly training calls. Now the nightly training calls are often hosted by someone within the company who is making some good money (which only goes to further cement within your brain that you’re getting good info). The calls usually start off with several minutes of hyping up and about how it’s going to be the greatest information in history and a training call you can’t miss. Well unfortunately they fall short just about every time. But it gets to you&#8230; they shove the idea into your head over and over that this is great stuff&#8230; “Guys&#8230; you’re getting some awesome information tonight&#8230; you’ll want to stay on the line for every minute of this&#8230; I feel sorry for everyone who’s missing this call&#8230; blah blah blah”&#8230; and you believe it!</p>
<p>The information given on these calls is just generally a shell of the information of what you need&#8230; but if you’re new to the industry you won’t know that. You’ll come out of it thinking how great it was. Moreover, some of the calls simply end up being essentially a plug for other services you should buy through them. Their non-live training isn’t much better&#8230; it’s more of an introduction to internet marketing than anything.</p>
<p><strong>More About CarbonCopyPRO Training</strong></p>
<p>The whole home based business thing is not as easy as CCPro makes it out to be. There was a time when you could join CCPro, put some paid advertisements up on Google, and be very likely to make a positive return on your investment (assuming you were properly shown how to set up a “home-based business optimized” Google AdWords account, which most people are not). I will admit it&#8230; there are some people who made some quick money with CCPro by following this system. I personally did not however. I spent about $4000 in advertising on Google, and was lucky to just barely break even (that’s $4000 in addition to the $9000 I spent buying into the system at the second highest level).</p>
<p>Anyway, the days where this was possible are now long gone due to Google changing its policies on how these types of businesses could be marketed using AdWords. Without being able to plug into such a system you’re stuck writing articles, making videos, networking on social media sites (and so on) to gather leads and make sales. Not only is this not easy due to the ridiculous amount of competition out there, but it takes a massive amount of free content (articles and videos) to receive a constant stream of free leads. Moreover there’s a learning curve, and you simply may not be any good at these types of marketing. Furthermore, to receive a decent amount of traffic to your content, you want it to be keyword optimized, and unfortunately the CCPro training in this area is lacking. Conclusion&#8230; it is damn hard to make money with CCPro without using Google AdWords, and it’s not a place I would want to be stuck after just investing $10 000.</p>
<p><strong>CarbonCopyPRO Live Marketing Events and Jay Kubassek</strong></p>
<p>I signed up for the “M2” conference with Wealth Masters International in Las Vegas last March (the Wealth Masters products are what you buy into and what you sell to make money with CarbonCopyPRO). Now I actually have no problem with Wealth Masters International, but the day after their conference ended there was a one day marketing event held by CarbonCopyPRO at the same venue. The event started out with about a 20 minute show by a group of guys on drums. It was intense music, and designed to get the participants hyped up for what was to come. It screamed “Look at this awesome company you’re involved with!” Well instead of giving some “epic” feeling, it went on for about 18 minutes too long and was simply completely ridiculous by the end.</p>
<p>I imagine this idea was the brainchild of Jay Jubassek and Aaron Parkinson&#8230; the two heads of CarbonCopyPRO, and the next presenters of the event. What did Jay and Aaron have to say? No surprise&#8230; more information about how totally amazing CarbonCopyPRO was and how lucky everyone in the audience was to be there. Jay Kubassek even went on to state how he felt sorry for anyone who was with any other internet marketing company and that he wanted CCPro to be the face of internet marketing in the future. LOL.</p>
<p>What really gets to me about Jay Kubassek is that he comes off as an honest guy, and a man of integrity&#8230; it’s just his personality and how he carries himself I suppose. Now however, it just seems like total deception based on the company of which he’s the CEO. The sales page of CarbonCopyPRO states how you can EASILY be making $10 000 or more working PART TIME from home within 3 weeks of joining the system. Essentially it’s just a total and utter lie. Has this been done in the past? Maybe&#8230; by about 1 in 10 000 people. But as I stated earlier, with the new changes to the Google advertising platform this is essentially impossible now. I honestly don’t know if Jay Kubassek is a total liar, or whether he actually believes what comes out of his mouth.</p>
<p>Back to the CCPro marketing event. The only useful information out of the entire day was given in the first presentation by Mike Koenigs about Traffic Geyser (Mike Koenigs is the inventor of Traffic Geyser). It was decent information I suppose (which most people at the event probably already knew however), but in essence it was just a plug to get people to join Traffic Geyser.</p>
<p>One of the subsequent presentations was given by CCPro  top earner Andew Cass, and was titled “How to Make $200 000 a Year” (that’s not exact, but it was something like that). I thought “great&#8230; finally some useful information”. The presentation however could essentially be summed up by “invest $20 000, and make one sale a month”&#8230; completely and totally useless&#8230; nothing of substance whatsoever. It was simply more hyping up of the CarbonCopyPRO system and how great their compensation plan is. This article is getting fairly lengthy, so I won’t continue into the rest of the marketing event, but it goes without saying that it was completely useless.</p>
<p><strong>How Much Will CarbonCopyPRO Cost You?</strong></p>
<p>So, why else do I have such a problem with CCPro? Because you’re looking at about a $10 000 investment if you want to make any money with them. Yes&#8230; $10 000. The majority of that money would be spent on buying into the Wealth Masters International compensation plan (once you buy one of their products you’re able to sell it and generate commissions for yourself). You can buy into the system at a lower level, but it’s hardly worth it at that point. The people at CarbonCopyPRO will argue that if you buy in at the $10 000 or $20 000 level (yes you can buy in at $20 000&#8230; the top level), that you only need two sales to get your money back. Well guess what&#8230; it’s not exactly easy to sell someone on a $10 000 product!</p>
<p>My networking within the CarbonCopyPro community only confirms this. At the Wealth Masters International Conference in Las Vegas last year I did not speak to a single person (who I didn’t already know) who had made ANY sales (these are all people who would have spent between $8000 and $20 000 to be at that conference). Nearly everyone there was struggling with their business. This is not to say that absolutely no one there was making any money, but the vast majority was not. Furthermore, I’m still in contact with members of CCPro, and I know that most people are struggling to make any sales at all.</p>
<p><strong>Wealth Masters International</strong></p>
<p>As I’ve previously stated, I actually have no problem with the Wealth Masters International products. Their financial and investment information at the conference in Las Vegas was actually very good, and there were several great speakers there. If you’re looking for investment and financial security information, I would say the $8000 you will pay for one of their M2 conferences is well worth it. Having said that, at the time of the conference I had no money to spend on investments and haven’t actually tested out any of their advice. The overwhelming majority of participants at the conference however agreed that it was great information.</p>
<p>Having seen this first hand, I am actually very surprised that Wealth Masters International chooses to associate themselves with a company such as CarbonCopyPRO. This is obviously how they’re making the majority of their sales, but I would assume that a reputable company would not want to be associated with a company like CCPro.</p>
<p><strong>How to Proceed if You Want to Earn Money Working From Home</strong></p>
<p>Although what I’ve written above may be demoralizing, there is still hope for you if you’re looking to earn money working from home. If you’re looking to get into this sort of thing, I would advise not even looking for legitimate business opportunities, but that you to get into affiliate marketing instead. The monetary potential with affiliate marketing is much greater than it is with CCPro (or any legitimate business opportunities), the effort required is less, and there’s MUCH less of a monetary investment required. There are some great affiliate marketing products out there for under $100. If you happen to get nowhere with the program, hey, you’ve lost $100, not $10 000.</p>
<p>While affiliate marketing is great, it is still no guarantee of making you rich. This part is going to be mostly up to you and how hard you’re willing to work to make it to the point where you’re making money with ease. I won’t lie&#8230; if you’re new to this sort of thing, you WILL struggle to make money initially regardless of the product you buy. That’s simply how it works. There are lots of little “tricks” and variables, and simply a general knowledge base required before you really start making money. You may not make any money with your first or second product, but if they’re decent you will at least have learned something, and it will make your further endeavours that much easier. So called “super affiliates” who are making 5 or 10 million dollars a year struggled to get where they are today&#8230; so don’t give up on yourself. There is TONS of money being spent on the internet every day, and you can take a big piece of that pie.</p>
<p>I would recommend you go over to the Warrior Forums to get your feet wet on the whole affiliate marketing thing. There are some incredibly knowledgeable people over there discussing everything affiliate marketing. You may also want to check out the Warrior Special Offer (WSO) forums for products at especially low prices (for members&#8230; don’t worry it’s free to join). You can get a great product which will teach you a lot and have you potentially making money online for as low as $10.</p>
<p>Well I did not expect this article to be this long, but hopefully I’ve helped a few people on their path to earning money working from home, and dissuaded anyone from joining CarbonCopyPRO. Keep in mind however all of the above is simply MY OPINION. Proceed with what you believe to be true, but join CarbonCopyPRO at your own risk!<br />
<br  /><br />
<strong>Need help making money online?</strong> A complete arsenal of <strong><u>PROVEN affiliate formulas</u></strong> used to generate as much as <i>$51,141 in 24 hours</i> <strong><u>without spending a dime</u></strong> on paid advertising!</p>
<p>=> <a href="http://commissionblueprint-ii.info" style="color:#0000ff"><u>http://CommissionBlueprint-II.info</u></a></p>
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		<title>Search Engine Optimization Strategy &#8211; How to Choose a Keyword to Rank on the First Page of Google</title>
		<link>http://mossopblog.com/search-engine-optimization-strategy</link>
		<comments>http://mossopblog.com/search-engine-optimization-strategy#comments</comments>
		<pubDate>Sun, 01 Aug 2010 00:54:34 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[free marketing strategies]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[search engine optimization strategy]]></category>
		<category><![CDATA[seo strategy]]></category>
		<category><![CDATA[seo tips]]></category>

		<guid isPermaLink="false">http://mossopblog.com/?p=1449</guid>
		<description><![CDATA[So getting an article or a webpage to the top spot on Google... tough stuff right? Actually, it’s a lot simpler than you might believe.

In order to get ranked without having to do a ton of backlinking however, you’re going to need a search engine optimization strategy... in this case, proper keyword research. With the right keyword and the right research, you should be able to get ranked fairly easily.]]></description>
			<content:encoded><![CDATA[<p>So getting an article or a webpage to the top spot on Google&#8230; tough stuff right? Actually, it’s a lot simpler than you might believe.</p>
<p>In order to get ranked without having to do a ton of backlinking however, you’re going to need a search engine optimization strategy&#8230; in this case, proper keyword research. With the right keyword and the right research, you should be able to get ranked fairly easily.</p>
<p><strong>Keyword Research</strong></p>
<p>So let’s get started. You can use Google’s fee keyword tool&#8230; it’s great for keyword suggestions, however, their results for monthly searches can be WAY off. I don’t know why they do this, but they do. For this reason I would recommend a paid keyword research tool such as Keyword Samurai, but if you really don’t have the money, you’ll have to go with Google’s free tool.</p>
<p>So start searching within your niche for some keyword suggestions. Using this search engine optimization strategy, in order to get a decent amount of views on your webpage or article I would suggest finding a keyword with at least 100 searches per day (or 3000 searches per month). This sounds like a lot, but it’s really not that many consider you definitely won’t get 100% of those clicks (or close to it), and people who do view your content may be looking for something else.</p>
<p><strong>Narrowing it Down</strong></p>
<p>So you have a starting point&#8230; 100 searches a day, obviously all based closely around what your content is about of course. Make a list of several of these, and then head over to Google. Now type each of your keywords into the Google search with quotes around them, i.e. “keyword”, and record the number of results returned by Google (beside or below the search bar).</p>
<p>To be able to rank on Google, you’re going to want this number to be below 15 000. Ideally you want it below 10 000, but 15 000 is doable in some cases.</p>
<p>Now, whether you’re able to rank on the first page with certainty is not 100% based on the number of results returned&#8230; it’s going to depend also on how fierce the competition is for the sites which are currently ranked.</p>
<p>First of all, to find the sites that are currently ranking on the first page of Google for your keywords, type your keyword in the search bar WITHOUT quotes. Now take a look at these results&#8230; do they all have your keyword in their URL? Is your keyword bolded within the blue hyperlink text for many results? Is it also bolded within the summary text? And when I say the keyword, I mean the full keyword phrase&#8230; every word of it.</p>
<p>The greater number of results with your full keyword in all these areas, the tougher your competition.  Now, if the returned results for your keyword in quotations is under 10 000, your competition will probably not be too tough, but you never know. So check it out, and if it looks really strong, try another keyword.</p>
<p><strong>Keyword Percentage</strong></p>
<p>For this search engine optimization strategy, if you’re looking to get ranked for an article, you’ll want to include your chosen keyword in 1% &#8211; 2% of your article text. I would recommend not going to high over that limit, or Google may think you’re spamming your keyword. Once the article’s done, submit it to Ezine Articles&#8230; this is the article directory with the most authority, and has the most chance of getting your article ranked. Once you’re finished, I would recommend submitting the published article URL to the top social bookmarking sites (check Social Marker and choose the top three or four from both columns).</p>
<p>If you’re looking to rank a webpage, ensure your keyword is in the URL. If you want to rank the main page, then buy a domain with your exact keyword in it, or as close to it as possible. If it’s not the main page, then name the page your keyword, with each word separated by a dash, i.e. yourdomain.com/your-keyword. Again, have your keyword in 1% &#8211; 2% of the text, include it in the title, and having it bolded once can help as well.</p>
<p>So that’s basically it&#8230; your search engine optimization strategy for ranking on the first page of Google without having to create any tedious backlinks!<br />
<br  /><br />
<strong>Looking for more help with your SEO?</strong> Get long term, top rankings for all your keywords, <strong>CRUSH your competition</strong>, and dramatically increase your free traffic by taking your Google ranking straight to page one!</p>
<p>=> <a href="http://KillerSEOTactics.info" style="color:#0000ff"><u>http://KillerSEOTactics.info</u></a></p>
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		<title>Looking to Learn Affiliate Marketing? Read This First!</title>
		<link>http://mossopblog.com/learn-affiliate-marketing</link>
		<comments>http://mossopblog.com/learn-affiliate-marketing#comments</comments>
		<pubDate>Sun, 01 Aug 2010 00:37:13 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[affiliate marketing products]]></category>
		<category><![CDATA[learn affiliate marketing]]></category>

		<guid isPermaLink="false">http://mossopblog.com/?p=1439</guid>
		<description><![CDATA[So you’re looking to get into the world of internet marketing and learn affiliate marketing. You’re probably looking for a different kind of lifestyle, better (and fewer) hours than you currently work, and of course, some money!

So is this kind of thing possible by buying a simple affiliate program for $100 (in some cases less than that... in some cases more), learn affiliate marketing, and putting it to action? Yes, most definitely it is. There are a lot of people out there making a lot of money on the internet doing fairly little work from the comfort of their own homes. While these people may be the rarity out there, they’re also the ones who put some hard work in to get to where they are.]]></description>
			<content:encoded><![CDATA[<p>So you’re looking to get into the world of internet marketing and learn affiliate marketing. You’re probably looking for a different kind of lifestyle, better (and fewer) hours than you currently work, and of course, some money!</p>
<p>So is this kind of thing possible by buying a simple affiliate program for $100 (in some cases less than that&#8230; in some cases more), learn affiliate marketing, and putting it to action? Yes, most definitely it is. There are a lot of people out there making a lot of money on the internet doing fairly little work from the comfort of their own homes. While these people may be the rarity out there, they’re also the ones who put some hard work in to get to where they are.</p>
<p>Essentially any affiliate program you buy is going to tell you the same thing on their sales page&#8230; that you can make a lot of money, that you can make it fast, and that you can make it with little effort. While some of these are flat out scams and crappy programs, some of them are great programs and make this fully possible.</p>
<p>BUT&#8230; is it possible for you to do this as a complete newbie in internet marketing? Unfortunately, no&#8230; 99 times out of 100. Am I saying you’ll never make it? No&#8230; what I’m saying is that you’re more than likely going to struggle when you first get into this kind of thing&#8230; you simply won’t have the knowledge about every area of internet marketing to have instant success.</p>
<p>I’ll help you out though&#8230; there’s a great internet marketing forum out there called the Warrior Forum, where you can learn A LOT about affiliate marketing, and internet marketing in general (including product reviews). I would highly recommend going over there, doing some reading, and doing some learning. Get your first affiliate program, and get working hard on it. If you have any questions, the Warrior Forum is a great place to go for help.</p>
<p>So hopefully I haven’t discouraged you too much. I’ve personally been through it all and I know what it’s like, and I’ve seen many other struggles. I however also have seen success, and I know it’s possible to learn affiliate marketing, and make a good living from it for those who really put the effort into it!<br />
<br  /><br />
<strong>Need help making money online?</strong> A complete arsenal of <strong><u>PROVEN affiliate formulas</u></strong> used to generate as much as <i>$51,141 in 24 hours</i> <strong><u>without spending a dime</u></strong> on paid advertising!</p>
<p>=> <a href="http://commissionblueprint-ii.info" style="color:#0000ff"><u>http://CommissionBlueprint-II.info</u></a></p>
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		<title>Search Engine Optimization Tutorial – A Basic Guide to SEO</title>
		<link>http://mossopblog.com/search-engine-optimization-tutorial</link>
		<comments>http://mossopblog.com/search-engine-optimization-tutorial#comments</comments>
		<pubDate>Sun, 01 Aug 2010 00:34:06 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[free marketing strategies]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[free backlinks]]></category>
		<category><![CDATA[search engine optimization tutorial]]></category>
		<category><![CDATA[seo tips]]></category>

		<guid isPermaLink="false">http://mossopblog.com/?p=1434</guid>
		<description><![CDATA[Contrary to what many people believe, SEO is actually very simple. Well in this search engine optimization tutorial, I’ll try to break it down and simplify it for you. SEO can essentially be broken down into two different components:

1.On page SEO, i.e. what is contained on any given page you’re trying to rank

2.Backlinks, i.e. the quality and number of incoming links you have to a certain page you’re trying to rank

Out of the two, perhaps surprisingly, backlinks are far more important when ranking a website in the eyes of Google. However, getting backlinks (let alone GOOD QUALITY backlinks, can be difficult). Well if you’re new to SEO and want to rank your website or article very easily, you don’t want to have to deal with backlinks. That’s what this search engine optimization tutorial will cover... ranking a website based solely around on page SEO.]]></description>
			<content:encoded><![CDATA[<p>Contrary to what many people believe, SEO is actually very simple. Well in this search engine optimization tutorial, I’ll try to break it down and simplify it for you. SEO can essentially be broken down into two different components:</p>
<p>1.On page SEO, i.e. what is contained on any given page you’re trying to rank</p>
<p>2.Backlinks, i.e. the quality and number of incoming links you have to a certain page you’re trying to rank</p>
<p>Out of the two, perhaps surprisingly, backlinks are far more important when ranking a website in the eyes of Google. However, getting backlinks (let alone GOOD QUALITY backlinks, can be difficult). Well if you’re new to SEO and want to rank your website or article very easily, you don’t want to have to deal with backlinks. That’s what this search engine optimization tutorial will cover&#8230; ranking a website based solely around on page SEO.</p>
<p><strong>On Page SEO</strong></p>
<p>So how do you get a page ranked based only around on page SEO? Well first you have to choose a decent keyword and adequately assess your competition. If you want to almost guarantee ranking for your keyword, I would recommend that Google returns less than 10 000 or so exact results, i.e. results when you search for your keyword in quatotations, i.e. “keyword”.</p>
<p>I don’t want to say that this is a 100% guarantee, because the top ten results could be very well optimized and have a lot of backlinks, but I have used it as a good indicator in the past to rank sites fairly easily.</p>
<p><strong>Keyword Research</strong></p>
<p>Ok, so first, if you don’t know a lot about web design and SEO in general, creating a WordPress site is going to make your life a LOT easier&#8230; and additionally, Google likes WordPress sites for SEO. Once you’ve installed WordPress, I would simply recommend installing the All in One SEO pack plugin (ensure you configure it correctly), as well as the Google Sitemap plugin.</p>
<p>First off, if you can get your EXACT keyword as a domain .com or .org (these seem to be the best), this will help a lot. If you can’t, at least include your keyword somehow in the domain.</p>
<p>To get your site ranked easily, having more than a single post is ideal, although a single post could be sufficient. If you have just a single post, definitely include your keyword in the post title. If you have multiple posts, include it in one or two titles&#8230; don’t include it in every single title as Google will penalize you for overdoing it.</p>
<p><strong>Keyword Inclusion Percentage</strong></p>
<p>Second, have your keyword bolded once in one of the posts. Do not overdo this and bold your keyword all over the place&#8230; again&#8230; you will be penalized.</p>
<p>Third, have your keyword make up around 2% of your post, i.e. if you write 100 words, two of those words should be your keyword. The exact percentage your keyword should be is debatable, and different people say different things, but I wouldn’t go over 5% at the most.</p>
<p>Fourth, include few Latent Semantic Indexing (LSI) keywords in each post (these are phrases closely related to your keyword). Google likes when it sees your keyword, as well as words closely related to your keyword on your page. To easily find some LSI terms, simply type your keyword into Google’s keyword research too, and choose the top few under “related keywords” (unfortunately, you now have to sign into an adwords account to see this info from Google).</p>
<p>So that’s basically it. Following the above steps, and doing a little simple social bookmarking, I have ranked pages in the top few spots on Google! Hopefully this search engine optimization tutorial will help you to do the same.<br />
<br  /><br />
<strong>Looking for more help with your SEO?</strong> Get long term, top rankings for all your keywords, <strong>CRUSH your competition</strong>, and dramatically increase your free traffic by taking your Google ranking straight to page one!</p>
<p>=> <a href="http://KillerSEOTactics.info" style="color:#0000ff"><u>http://KillerSEOTactics.info</u></a></p>
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		<title>My Google Sniper Review</title>
		<link>http://mossopblog.com/google-sniper-review</link>
		<comments>http://mossopblog.com/google-sniper-review#comments</comments>
		<pubDate>Thu, 04 Feb 2010 23:20:42 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[home based business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[google sniper]]></category>
		<category><![CDATA[google sniper review]]></category>

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		<description><![CDATA[This blog post is to give my Google Sniper review. Google Sniper was written by a 19 year old guy (at the time of its writing) called George Brown. George claims to be a very lazy guy, wanting to make money from home through the least possible amount of effort... and I know where he’s coming from, hehe. I think George should give himself more credit though, because he’s put together a great internet marketing manual which I’m sure has taken a lot of work.]]></description>
			<content:encoded><![CDATA[<p><strong>Google Sniper &#8211; A Review:</strong></p>
<p>So it’s been quite a while since my last blog post. I’ve by no means given up my internet marketing career, I’ve simply decided to expand my options and generate several sources of income, instead of limiting myself with what I started doing initially (CarbonCopyPRO&#8230; which I’m continuing to do).</p>
<p>I’ve had a very interesting, and sometimes frustrating, time over the past several months trying out different internet marketing products, and foraying into different niches. One thing I have realized is that there is just SO MUCH opportunity out there for anyone with half a brain to make a full time living on the internet working from home. The internet is simply massive business&#8230; essentially almost any product or service in the world can be and is purchased online&#8230; and if it’s purchased online that you can market it online and make money.</p>
<p>Anyway, I’m going way off point here. This blog post is to give my Google Sniper review. Google Sniper was written by a 19 year old guy (at the time of its writing) called George Brown. George claims to be a very lazy guy, wanting to make money from home through the least possible amount of effort&#8230; and I know where he’s coming from, hehe. I think George should give himself more credit though, because he’s put together a great internet marketing manual which I’m sure has taken a lot of work.</p>
<p>George likes to tell it like it is&#8230; he’s honest and there’s no fluff or bs or super hyping up in his manual. It’s very straight forward and to the point, and it tells you how to accomplish each task through as easily as possible, with the least amount of work.</p>
<p>So&#8230; first part of the Google Sniper review&#8230; what is Google Sniper? Google Sniper is a manual which teaches you how to generate income through affiliate marketing. What’s amazing about Google Sniper though is that is teaches you how to generate traffic to your affiliate sites WITHOUT paying for traffic&#8230; yup&#8230; 100% free traffic&#8230; no Pay Per Click or any other paid advertising methods.</p>
<p>To some of you thinking this is over your heads or that it’s impossible&#8230; no it’s not. It’s a fairly simple process, and the Google Sniper manual lays out the steps for you to be able to do so in a very straight-forward manner&#8230; no bs or extra fluff added.</p>
<p>Now ok yes there is some cost associated with having your own website, but it’s minimal ($10 for the domain and a couple dollars hosting per month)&#8230; everything after that is completely free&#8230; there is simply no worry in wasting any of your money on failing methods because you’re not spending any.</p>
<p>George aims to generate about $600 per site he creates per month. This is a fairly modest number, but because you want to be ranked on the first page of Google, the keyword competition (and thus generally the keyword traffic) won’t be huge. What’s so great about the Google Sniper process though is that this method of marketing is easily duplicated. If you can create one site generating $600 a month, you can easily create 10&#8230; or 20&#8230; or however many you want.</p>
<p>And this is not a long process, nor is it an ongoing one. Once you’ve mastered the techniques, you’re talking about maybe 2 hours total to create a website which should get ranked.</p>
<p>Oh, and for anyone worried about creating their own site, don’t worry. George suggests (and he’s right in my opinion) to use WordPress on all of your sites. For anyone unfamiliar with WordPress, it essentially makes a site for you&#8230; all you’re left to do is type some text on the page.</p>
<p>Ok, now before it sounds like I’m hyping this up too much, I’ll state some drawbacks.</p>
<p>I was a fairly experienced internet marketer when I started with Google Sniper, so I knew exactly what he was talking about throughout the entire manual. There was essentially no learning I had to do and no intimidating factors. For someone completely new to the internet marketing game, obviously things would be slightly tougher. Additionally, you could create a site that doesn’t convert well, or for whatever reason you may not be able to get your site ranked (if you follow the guidelines exactly this shouldn’t be the case though). With practice makes perfect though, and you’ll always improve your work over time.</p>
<p>So, am I saying an internet marketing newbie couldn’t do it? No I’m not saying that at all. The Google Sniper process is more than possible for anyone with basic internet knowledge, you just might have a slightly tougher time getting things going than someone with a little experience.</p>
<p>So how did I do with Google Sniper? The very first site I created was ranked on Google in the number one spot within several weeks of creation&#8230; I was pretty impressed with myself, hehe. This was done following the guidelines exactly as stated in the Google Sniper manual. I probably got a little ahead of myself after that, and chose some keywords with tougher competition than was recommended, and have had some trouble with those sites. George does however tell you several methods to improve your site ranking which I’ve been working on, and I have a few more sites climbing up to the first page.</p>
<p>So that’d does it for my Google Sniper review. Overall, I would highly recommend Google Sniper to the newbie internet marketer, or the experience internet marketer. Success is greatly possibly with a little bit of persistence&#8230; how much money you want to make with Google Sniper is up to you.<br />
<br  /></p>
<p><strong>George Brown’s Google Sniper</strong>&#8230; Zero to Six Figures&#8230; the complete blueprint.</p>
<p>=> <a href="http://GeorgeBrownsGoogleSniper.info" style="color:#0000ff"><u>http://GeorgeBrownsGoogleSniper.info</u></a></p>
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		<title>Four Methods to Generate Ideas For Your Internet Marketing Articles</title>
		<link>http://mossopblog.com/ideas-for-your-internet-marketing-articles</link>
		<comments>http://mossopblog.com/ideas-for-your-internet-marketing-articles#comments</comments>
		<pubDate>Sun, 02 Aug 2009 05:47:19 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[free marketing strategies]]></category>
		<category><![CDATA[home based business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[internet marketing advice]]></category>
		<category><![CDATA[internet marketing success]]></category>
		<category><![CDATA[internet marketing tips]]></category>

		<guid isPermaLink="false">http://mossopblog.com/?p=552</guid>
		<description><![CDATA[Writing a “how to” or an informative article can be a great way to establish yourself as an internet marketing authority, while at the same time generating free leads for your business. For this reason, if you’re a newbie internet marketer I recommend writing one new article a day. It can be quite difficult however to constantly come up with new article topics. Listed below are some methods I use to come up with article topics.]]></description>
			<content:encoded><![CDATA[<p>Writing a “how to” or an informative article can be a great way to establish yourself as an internet marketing authority, while at the same time generating free leads for your business. For this reason, if you’re a newbie internet marketer I recommend writing one new article a day. It can be quite difficult however to constantly come up with new article topics. Listed below are some methods I use to come up with article topics.</p>
<p><strong>1) Write About a Marketing Method You Use</strong></p>
<p>If you’re new to the internet marketing industry, whichever company you’ve joined will ideally have provided you with full training on marketing strategies. Do you market with Facebook? Twitter? Listjoe? Articles? Press Relseases? Google AdWords? Marketing strategies alone should give you 10 or 15 solid article topics. Simply write a “how to” article describing how to use each method for marketing purposes. You really don’t need a lot of experience to do this. There are so many people out there right now who have no clue on how to do any of this that you’re already ahead of the game if you have any background in it at all.</p>
<p><strong>2) Read a Marketing-Related Book</strong></p>
<p>The book doesn’t have to be purely an internet marketing-based book&#8230; it could be a book on how to run a business, business and mindset (one VERY important variable in succeeding in this industry is mindset, and there are plenty of books on the topic), or anything else somehow related to succeeding as an internet marketer. I was recently speaking to a friend who mentioned a chapter in a book he was reading called “The 10 000 Hour Rule”. The 10 000 rule (based on fact) states that to become world-class at anything you will need to have spent about 10 000 doing whatever “anything” is. This apparently applies to literally almost anything&#8230; becoming a world class guitar player, hockey player, chef&#8230; internet marketer. Anyway, that’s not the point here. The point here is that an article on this topic could easily be written and related to succeeding in the internet marketing industry. So open the nearest marketing-related book, go to a random chapter, and chances are you can likely write an article on the chapter topic. I am not advocating plagiarism&#8230; give credit where credit is due of course.</p>
<p><strong>3) Expand on Previous Topics</strong></p>
<p>It’s likely whichever articles you’ve written contain subtopics. A great way to generate new article topics is to expand on a subtopic of a previous article. Have you written about social media? Then maybe you want to write an article about each individual social media site. Then perhaps there’s a specific topic about each site you’d like to expand upon. This method can be incredibly useful in producing a large number of new topics when you’re stuck for ideas.</p>
<p><strong>4) Read Other Internet Marketing Articles</strong></p>
<p>Again this is not to say that you should plagiarize. Simply seeing what other people have written about can have you generating ideas you wouldn’t have thought of otherwise. Researching articles of specific people can also be great for coming up with ideas. If you know of any top producers in the industry, or people who do particularly well with article marketing, see what they’ve been writing about.</p>
<p>You should be able to come up with many solid article topics using the methods listed above. If you’re truly stuck, brainstorming should never be underestimated as well. Once you come up with a fresh new idea you may be able to expand upon it and create several more new articles.</p>
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		<title>Free Twitter Tools – Improve Your Tweeting</title>
		<link>http://mossopblog.com/free-twitter-tools</link>
		<comments>http://mossopblog.com/free-twitter-tools#comments</comments>
		<pubDate>Fri, 03 Jul 2009 16:48:13 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[free marketing strategies]]></category>
		<category><![CDATA[home based business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[free twitter tools]]></category>
		<category><![CDATA[improve your tweeting]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter tools]]></category>

		<guid isPermaLink="false">http://mossopblog.com/?p=506</guid>
		<description><![CDATA[I get about 20 messages a day on Twitter about how I can “grow my twitter following on autopilot”. The thing is, just about every person telling me this barely has any followers. The truth is there’s nothing you can really do to grow your following on autopilot, it just takes some time and effort. There are some free tools that can help however, as listed below.]]></description>
			<content:encoded><![CDATA[<p>Listed below are several completely free Twitter tools to help you improve your Twitter use.</p>
<p><strong>TWEET LATER</strong> (<a href=http://www.tweetlater.com target="blank"><font color="#0000FF">tweetlater.com</font></a>)</font></p>
<p>Tweet Later is the most useful Twitter program I use by far. The interface is horrible, but you only have to configure your Twitter options once and then you’re done. After you’ve loaded your Twitter account into Tweet Later, go to “Accounts”, “List Accounts”, then “Edit”. You should have at least the following two options set-up.</p>
<p><em>Auto-follow:</em><br />
This will follow anyone who follows you automatically. This is essentially just common Twitter etiquette for marketers&#8230; if someone follows you, you follow them back. Most marketers on Twitter use this function, which is how you will get your followers; when you choose to follow someone and they have this option selected, they will automatically follow you back, and you now have a new follower. If you gain followers this way, it’s just nice to return the favour. Additionally, the more people you follow, the more likely someone is to follow you.</p>
<p><em>Auto-Welcome:</em><br />
I would also recommend checking this and using it. It serves as a great way to start up a conversation with new potential leads. Send a simple message&#8230; thank people for following you, and maybe ask them a question to get the conversation started. Do no pitch your business in your auto welcome message. I get this all the time everyday, and I just delete those messages automatically. Be prepared to be bombarded with such messages.</p>
<p>You will also see Auto-Unfollow here. I personally don’t use this (more on unfollowing under &#8220;Friend or Follow&#8221; below).</p>
<p>Tweet Later also allows you to&#8230; Tweet Later. Go to “Tweets”, then “New Tweet”. You can write in as many Tweets as you like and how them published to your account whenever you like. This way you don’t have to return to Twitter throughout the day to post something new. Simply set up a few new Tweets in the morning and then forget about it.</p>
<p>I personally don’t use any other Tweet Later functions, but browse around and see what suits you.</p>
<p><strong>TWITTER FEED</strong> (<a href=http://twitterfeed.com target="blank"><font color="#0000FF">twitterfeed.com</font></a>)</font></p>
<p>Twitter feed will Tweet your blog’s RSS feed, i.e. every time you make a new blog post, you will automatically Tweet this to your followers. This is great because it gets traffic to your blog, and you don’t have to worry about remembering to Tweet it yourself.</p>
<p><strong>TWEET DECK</strong> (<a href=http://tweetdeck.com target="blank"><font color="#0000FF">tweetdeck.com</font></a>)</font></p>
<p>Tweet Deck allows you to do everything you can do on Twitter, but without having to actually go online to your Twitter account. It has a different interface than Twitter, which some people may like. It also has an option to shorten your url’s (which Twitter does, but only after posting the Tweet), which can help you make longer Tweets. Beware though, Tweet Deck makes really loud annoying sounds periodically, so you might want to lower your volume.</p>
<p><strong>HUITTER</strong> (<a href=http://friendorfollow.com target="blank"><font color="#0000FF">friendorfollow.com</font></a>)</font></p>
<p>Twitter recently changed the the interface in the “following” section. Previously you could immediately tell who you were following, but wasn’t following you back, but you now have to click the icon on the right of the screen to figure this out. Yes this seems effortless, but when you’re trying to unfollow 100 people at a time, it takes much longer with the new interface. Huitter allows you to unfollow everyone who isn&#8217;t unfollowing you with the click of a button (if you wish to keep following certain people you can specify this). If you wish to unfollow these people, it’s now a lot easier. For anyone who doesn’t know, once you hit the 2000 “following” mark, you must have followers within 10% of your following, i.e. if you’re following 2000 people, you must have 1800 or more followers. Hence, it becomes necessary to unfollow people who aren’t following you, or else you won’t be able to follow more people.</p>
<p><strong>TWITTER BACKGROUNDS</strong> (<a href=http://www.google.com target="blank"><font color="#0000FF">google.com</font></a>)</font></p>
<p>I’m not speaking specifically about any tool or website here. Google “twitter backgrounds” and you’ll get several sites with free twitter backgrounds, some with some really really cool images. They’re a lot more interesting than the boring ones provided on Twitter, and they can serve to start up conversations too (I get asked about my Twitter background once in a while).</p>
<p>So there is your “automated” Twitter system. Add as many new followers per day and it won’t take too long to get to several thousand followers (I recommend following less than 400 new people a day, or else your account might get suspended). Just remember to unfollow people, be friendly, and don’t spam people with your business opportunity.</p>
<p>For information on optimizing your Twitter profile for your business, see my blog post “How To Use Twitter For Your Business”.</p>
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		<title>Ten Free Methods for Generating Leads for Your Business</title>
		<link>http://mossopblog.com/generating-leads-for-your-business</link>
		<comments>http://mossopblog.com/generating-leads-for-your-business#comments</comments>
		<pubDate>Fri, 03 Jul 2009 05:41:30 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[free marketing strategies]]></category>
		<category><![CDATA[home based business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[free business leads]]></category>
		<category><![CDATA[free email leads]]></category>
		<category><![CDATA[free leads]]></category>
		<category><![CDATA[free mlm leads]]></category>
		<category><![CDATA[generate free leads]]></category>
		<category><![CDATA[unlimited free business opportunity leads]]></category>

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		<description><![CDATA[This post will briefly summarize ten methods you can use to generate free business leads. When using any of these methods you do not want to spam anyone or over-hype yourself, because it will be completely transparent that that’s exactly what you’re doing, and this is a huge turn off to potential leads. Read the full article for details on the the ten free methods for generating leads for your business.]]></description>
			<content:encoded><![CDATA[<p>This post will briefly summarize ten methods you can use to generate free business leads. When using any of these methods you do not want to spam anyone or over-hype yourself, because it will be completely transparent that that’s exactly what you’re doing, and this is a huge turn off to potential leads. So, let’s begin.</p>
<p><strong>1) Write an Article:</strong><br />
Write informative and content-rich articles. Again, this is not the place to blatantly self-promote or state that your business opportunity is the greatest thing on earth. Many people out there looking for online opportunities don’t know one thing when it comes to internet marketing. Establish yourself as a marketing authority by posting useful marketing advice (or related topics) and readers will be curious as to what it is exactly that you do, and may opt to join you (your author bio should be at the end of each article, including a link where people can go to learn more about you or opt into your business opportunity).</p>
<p><strong>2) Write a Press Release</strong><br />
 Press releases are announcements of news-worthy events, and should be written in the third person. For example you may want to announce the launch of your new business, your website, your blog, or any event that may be related to your business. Use quotes in your press release, as if you were being interviewed i.e. “our business model is one of a kind” said <a href="http://mossopblog.com/main">Matt Mossop</a>. Keep press releases short and to the point (around 400 words).</p>
<p><strong>3) Blog</strong><br />
Use the same guidelines for blogging as stated above for articles. Your blog will be used to establish yourself as a marketing authority. I personally post all my articles on my blog, as well as some additional content which I don’t want to release as an article. You should have a capture form on your blog for possible new leads.</p>
<p><strong>4) Create a Squidoo Lens</strong><br />
Squidoo is a website where people share content about about whatever you want. Again, follow the article writing guidelines as above. There are additional options to add pictures and video etc to your squidoo lens, just follow the instructions on Squidoo on how to create a lens.</p>
<p><strong>5) Create a Facebook Profile</strong><br />
Create a Facebook profile (or MySpace etc) as you would if you were using it to talk to friends (keep it professional however, i.e. no offensive content). Don’t make it look like you’re only there to promote your business. Add friends who are also into internet marketing/business, as some of them may be looking for new business opportunities. I personally also add people with similar interests as me, i.e. movies or music I like. Do not push your business onto any of these people. When adding friends let people know you’re looking to network or speak to like-minded individuals. If they decide to ask you what you do and join you, that’s their decision.</p>
<p><strong>6) Use Twitter</strong><br />
Create a Twitter account and follow as many new people a day as possible (limit to 400 or so so your profile doesn’t get suspended by Twitter). Tweet  about other topics than just how to join your business. You’re limited to 140 characters per tweet, so it’s not difficult to post other interesting advice or information (a cool video or news story you read for example). Once you’ve reached a few thousand followers (this does take some time to establish), it is possible to get  several free business leads per day.</p>
<p><strong>7) Create a Video</strong><br />
Create an informative video and post it to Youtube (or Viddler etc). Simply record yourself talking about whatever business-related topic you wish, it can be as short or long as you want. The more unique your video, the more views you will get. </p>
<p><strong>8) Post an Online Classified Ad</strong><br />
I personally like Craigslist, although they limit you to how many ads you can post within a 48 hour period (three unique ads per e-mail address). Simply create a short ad with a link to your opt-in page and post it.</p>
<p><strong>9) Join ListJoe</strong><br />
With ListJoe, you can send thousands of e-mails out weekly to potential leads for free. The catch is that every e-mail you send out goes to another ListJoe member, i.e. someone doing the same thing as you. Leads are still possible however as some members may be frustrated with their business and looking for something new. You must personally look at other ListJoe members’ e-mail to acculmulate points. The number of e-mails you’re allowed to send it determined by how many points you have. It is not difficult however to accumulate enough points to send out 2000 or so e-mails a week.</p>
<p><strong>10) Post to Online Forums</strong><br />
Join online marketing forums and simply reply to posts, demonstrating your marketing knowledge. Again, this will build your credibility and may have people wanting to know more about what it is you do, and how to join you.</p>
<p>You will of course have to find websites to post your articles, press release, etc. Simply google “free article marketing” (or similar topics) to find sites to post your content on. Free business leads do take more effort to produce in general than paid leads, but if you’re on a limited marketing budget they’re invaluable. As stated above, articles and your blog will also help to establish yourself as a presence in the industry. Further detail on most of the above topics can be found in previous posts on my blog.</p>
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		<title>Google AdWords Basics Part Four – Landing Page Optimization</title>
		<link>http://mossopblog.com/google-adwords-basics-part-four-landing-page-optimization</link>
		<comments>http://mossopblog.com/google-adwords-basics-part-four-landing-page-optimization#comments</comments>
		<pubDate>Tue, 23 Jun 2009 11:53:37 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[google adwords]]></category>
		<category><![CDATA[home based business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google adwords basics]]></category>
		<category><![CDATA[google adwords tips]]></category>
		<category><![CDATA[landing page optimization]]></category>

		<guid isPermaLink="false">http://mossopblog.com/?p=468</guid>
		<description><![CDATA[When using Google AdWords, your landing page should always be highly relevant to the ad you’re placing. This article contains a few basic tips to help the AdWords user improve their cost per click and cost per convertion.]]></description>
			<content:encoded><![CDATA[<p>When using Google AdWords, your landing page should always be highly relevant to the ad you’re placing. The higher the relevancy of your ad, the better the price of your CPC per keyword. That’s just how Google does business. Don’t try to fool customers by sending them to some page you think they’ll like better (or for whatever other reason you might have to do so); in the end you’ll just be sabotaging yourself. Google knows how relevant your ads are by how much time someone who clicks on your ad stays on your landing page, as well as how many times the searched keyword appears on your landing page. There are other factors in the Google relevancy equation, however, the entire formula isn’t revealed by Google.</p>
<p>Landing Page Optimization is equally as important as ad optimization in Google AdWords. If someone clicks on your ad and find themselves on a page which is not directly related to the ad they clicked on, the chances are that you’ve just wasted the money you spent on that click. Maybe your ads have a great CTR, but if your cost per conversion is horrible your CTR doesn’t mean anything. Say you’re advertising a Harry Potter book; don’t link the clicker to the bookstore homepage, link them to the exact page where the Harry Potter book can be bought. If your ad mentions some sort of specific deal, make that deal visible on your landing page.</p>
<p>As mentioned above, your landing pages are just as relevant as the ads they’re linked from; this is why you should also split test landing pages (if you own the domain you’re using to advertise of course). To split-test landing pages, make two identical ads and just change the landing page links (you want the ads to be identical because otherwise you won’t know what the discrepancy in cost per conversion is due to). If you don’t know anything about “web -copywriting” and you have access to the source code of your capture page, you should definitely read a web-copywriting book. Testing your own ideas and layouts of landing pages can also be great, but knowing what really sparks interest in the human mind could save you a lot of money.</p>
<p>That does it for “Google AdWords Basics Part Four – Landing Page Optimization”. If you’re unfamiliar with Any AdWords terms I’ve mentioned, check Google AdWords Basics Parts One and Two, also hosted on my blog.</p>
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		<title>Google AdWords Basics Part Three – Negative Keywords</title>
		<link>http://mossopblog.com/google-adwords-basics-part-three-negative-keywords</link>
		<comments>http://mossopblog.com/google-adwords-basics-part-three-negative-keywords#comments</comments>
		<pubDate>Wed, 27 May 2009 19:09:56 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[google adwords]]></category>
		<category><![CDATA[home based business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google adwords tips]]></category>
		<category><![CDATA[keyword analysis]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[negative keywords]]></category>

		<guid isPermaLink="false">http://mossopblog.com/?p=282</guid>
		<description><![CDATA[This article discusses how to add negative keywords to your Google AdWords campaigns, and the power they hold in saving you money.]]></description>
			<content:encoded><![CDATA[<p>Unless you’re using all exact matches for your keywords (i.e. putting your keywords between square brackets like this [keyword]) you should definitely have negative keywords in your Ad Groups. If you put your keywords between square brackets, you will only get impressions on searches for exactly what’s between those brackets, i.e. if your keyword is [red cars], your ad will not be triggered if someone searches for “cars” or “blue cars”.<br />
<br  /><br />
Exact matches are great, because you can zero in on exactly what people are looking for. However, if you’re only using exact matches, you may be losing out on a lot of great keywords which you haven’t thought of. As a very simplified example, we can use someone selling cars again. Say your keyword is “car” (minus the quotes), if you’re bidding enough, your ad could trigger any search with the word “car” in it. You may think this is great, because now you’re going to get your ad showing up more often, but this is not at all what you want.<br />
<br  /><br />
To discuss why, we’ll need to go to http://freekeywords.wordtracker.com/. If you’re doing any sort of advertising that requires keyword research, and you don’t know what wordtracker is, bookmark that page now. Wordtracker gives the most comprehensive collection of search engine data currently available.<br />
<br  /><br />
Type “car” (without the quotes) into the keyword box and click search. Take a look at the list below, and let’s say you’re selling new cars. If you’re selling new cars, what would be the point in your ad appearing for someone who searches for “used cars” or “car rentals”? There wouldn’t be. Again, sure you might think that this is going to increase the number of impressions your ad gets, but you don’t want a massive amount of useless impressions. If you’re getting a ton of impressions and no one is clicking on your ad, your Click Through Rate (CTR) is going to go down. The worse your CTR, the poorer the quality of your ad, and hence with Google, the more you’re going to have to pay for your keyword. Moreover, if someone searching for used cars does click on your ad for new cars, it’s very unlikely they’re going to buy a new car, and you’re just wasting money on clicks.<br />
<br  /><br />
As we can see from the WordTracker results, if you’re advertising new cars, there are a lot of irrelevant keywords you don’t want your ad to appear for. In Google AdWords, to prevent your ad from showing for certain keywords, you want to ad that keyword with a “-“ sign in front of it, i.e. for this example you would ad –used, -rental, -insurance, -cool, and so on.<br />
<br  /><br />
I realized the massive importance of negative keywords when I created an ad promoting an alternative to the Multi Level Marketing (MLM) company Ignite. I wanted my ad to appear for search terms relevant only to Ignite the company. As you can imagine however, there are lots of searches for the word “ignite” which do not have to do with this company. Type “ignite” (minus the brackets) into WordTracker. We get results for searches on whether oxygen ignites, how gunpowder ignites, people having trouble igniting their furnaces, Nike Ignite golf clubs, and so on. If I hadn’t gone through this list and added all of the irrelevant keywords into my list (with – signs), I would have gotten a lot of unwanted impressions, which would have seriously lowered my CTR with Google.<br />
<br  /><br />
That’s the basic principle of negative keyword research. There won’t be any harm in adding irrelevant terms to your Ad Groups, so do the proper research and improve your CTR.</p>
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